Everyone is trying to sell something, which is all what business is about. If we don’t sell, we cannot play the game. We all have done it at some point of time or another. Everyone from the janitor to the Multi-million business owner has sold something to somebody, and how well he/she succeeds in doing that shapes the way a company or an individual does in a life span. We people in staffing industry try to sell and up sell all the time, which is what we do time after time and again. The different kinds of people we talk to everyday, the different situations and different environments one has to understand while dealing with the people directly and understanding their needs is unparalleled in any other industry (I guess). And that is why I say that staffing industry should be the place to start for young and aspiring people seeking a career in future.

So why do I say so? What makes me think that we can learn more about selling in staffing industry than most of the others? Hmmm…well I already said few things, but let me present some details:

• For a start, we always have to start with the client, which is our first step. We are not selling some consumer products that are made by some body, and we are not selling something where we need to sell no matter if somebody needs the product or not. This is great, this means that we have to talk, we have to understand, we have to demonstrate that we can work with the clients; we have to maintain a relationship.

• Now that was the first part, working in staffing industry is about understanding both the sides of the coin. After understanding requirements, we need to understand what the people are looking for, and we need to match that with the requirements. I feel this requires special sales skills, since we need to get on a personal level of communication with the candidate to evaluate if both the candidate and the client are a fit for each other.
• I don’t know if such a saying exists, but I think “A good sale sells forever”. What? Yes, a good sale will always be valued by the person who buys it and they will always refer your product/service to others. In the same way, a good sales person always maintains the relationships with the client through sheer hard work and results, and we all know how much important that is in staffing industry.
• I think sales in our industry demand immediate results; one will be found out if the case has shortcomings. It is true that there is a trial period, but that is very small compared to the sales that happen in the “old school”. The sales here have to happen despite the skill shortages, and the sales have to be good. That is pretty tough road you’re talking about.

Have you ever picked up a phone to sell anything? Where do you think you want to go?

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